Business & InvestmentMoney & Economicsreal estate

Real estate marketing in America in 2023

Over the past periods, real estate marketing in America has shown remarkable resilience in the face of economic changes.

and has long established itself as a giant market in the global arena.

 However, there are questions about why investors around the world love the option of investing in the real estate marketing in America?

 And at rates that far exceed the rates of investment flows in other countries.

Real estate marketing in America

هل التسويق العقاري في أمريكا استثمار كبير؟ من أجل الإجابة على هذا السؤال.

we will address a group of factors motivating investment in the US real estate market. 

There are a group of internal factors related to the US economy and factors related to the real estate market itself.

And in addition to a group of external factors that prompted investors to search for better opportunities, and we include them in the following:

First: the attractiveness of the US real estate market

The United States of America remains the largest recipient of foreign investments around the world.

as more than $450 billion flows to it every year as a result of foreign investments.

  • And a large proportion of these flows came through the real estate market.
  • And The global real estate sector is valued at less than $70 trillion, with the United States of America making up 45% of it.
  •  or nearly $30 trillion in terms of investment opportunities.
  • This is one of the most important reasons, that push investors to move towards the US real estate market, which means the relative stability of the US economy.
  • On the other hand, the American real estate market shows high liquidity, as a result of the market’s stability despite the recent economic.
  •  and political developments in the American arena.
  • And this is important to attract investors who are looking for safe investments, especially those who reside in countries, whose markets are more restricted and limited.
  •  And In comparison, we find that the US market United offers a valuable and reliable return on investment.
  • And The real estate marketing in America represents a highly liquid, and low-risk asset class. 
  • With investors continuing to allocate large portions, of their investment portfolios in real estate.
  •  representing from 10 to 20%, this simply means that the US market is the most liquid and the most stable.
  • In addition, the United States of America has provided many legal facilities for foreign investors.
  • As it has made relatively recent changes in legal regulations.
  •  FIRPTA (Foreign Investment in Real Estate Tax Act) expanded the amount of investments that foreigners can make.
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Trends on the market

Trends on the market in the real estate marketing in America depend on The real estate marketing in America compared to other real estate markets:

  • Investors in some countries face highly restrictive investment environments.
  •  which has led to the emergence of a tangible need ,for investment diversification outside their borders. 
  • In Europe, for example, the ongoing financial turmoil has made investment in real estate on the continent a mere bet with an uncertain outcome.
  • especially with the relative economic recession that has caused a state of uncertainty.
  •  and made the real estate marketing in America in the entire continent suffer from instability.
  • And this caused European investments to creep towards the American market in search of safe investment.
  • The United Kingdom remains one of the largest sources of real estate investment, in the American markets.
  • In other countries, complex laws regarding real estate ownership, and capital limits are prompting investors to look for alternative ways, to move their money and assets abroad.
  • And This was evident through China’s impulsive pace towards investing in American real estate.
  •  which accounted for about 17% of all real estate purchases.
  •  and foreign investments in America in just one year.

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Key Market Indicators

Key Market Indicators of real estate marketing in America, is a necessity for many businesses, so let’s see market overview:

  • The US residential real estate market is expected to register a compound annual growth rate, of more than 5.77% during the forecast period. 
  • Moreover, the impact of COVID-19 has been severe on the market. 
  • Despite the pandemic crisis, the country’s residential real estate is in a recovery phase, with sales in the country quickly rebounding to pre-pandemic levels.
  • And Meanwhile, the demand for multi-family homes, has increased compared to single-family homes. 
  • Single-family housing starts, at 1.11 million units based on seasonally adjusted annual rate (SAAR) in the second quarter of 2021.
  • And multi-family housing starts were 467,000 units (SAAR) in the second quarter.
  •  9% greater than the previous quarter, And up 55% from the same quarter in the previous year.
  • Furthermore, home inventory has increased in the market for both new and existing homes. 
  • And Listed inventory of new homes for sale at the end of the second quarter, was 348,000 units based on seasonal adjustment (SA). 
  • Which represents a growth rate of more than 14% compared to the first quarter of 2021. 
  • It also recorded a growth of 16% compared to the previous year in real estate marketplace.

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Underlying indicators of real estate marketing in America

Underlying indicators of real estate marketing in America, this is strong growth, in Existing home sales including single-family homes, townhouses.

 condominiums and co-ops account for over 85% of the market. 

  • Meanwhile, new home sales account for the remaining 15% of the market. 
  • Existing home sales are measured nationwide and also give breakdowns for the West, Midwest, South, and Northeast regions of the country. 
  • And The Southern region of the United States leads in sales with more than 45%, followed by the Midwest, West and Northeast.
  • According to the National Association of Realtors, sales vary by price ranges. 
  • And In 2021, most sales experienced a significant growth in the $250,000 to $500,000 price range, by more than 42%, followed by the $100,000 to $250,000 price range.
  • Furthermore, existing home sales are being boosted, by increased first-time buyers, investor interest, more cash sales, etc. 
  • Also, in 2022, over 6.5 million sales were recorded, with a growth, of 6.7% month-on-month.
  •  and on a yearly basis annual. Annual growth of over 2.3%. 
  • While the average selling price is $350,300, with a growth rate of 15.4% compared to 2021.

How does the real estate market work in the USA?

real estate marketing in America or so called commercial real estate done, through real estate marketing agencies or real estate marketing companies.

whereas they have many real estate marketing trends.

 and real estate marketing ideas depending on size, of the real estate sales and real estate market analysis

What type of marketing is best for real estate?

Real estate marketing companies, real estate agent, marketing agencies.

 and anyone who cares about real estate business, should make an estate market analysis of the market size of real estate.

And after that choose one of marketing strategies that suits the global real estate market through the real estate industry.

Real estate marketing in America at North America is considered one of the greatest businesses.

And as digital marketing using video marketing attracts many people to the luxury real estate market.

 Active real estate marketing is a type of estate marketing that needs many marketing efforts in the real estate industry by real estate agents.

market size of the real estate

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